Facebook Marketing for Businesses: A Simple Guide for Facebook Ads – 1

Become familiar with Facebook Marketing for Businesses. Facebook is the social networking platform king, boasting 1.6 billion daily active members. Facebook users spend 20% of their daily browsing time on average, providing businesses with sufficient chance to connect with potential clients on a scale never before possible.

In the history of humanity, reaching an audience of this size has never been so simple, and the benefits keep coming. Facebook's real value lies in its capacity to enable you to precisely target your potential clients

Demographics: Age, Location, Languages, Ethnicity, Education, Industry, Life Events, etc.

Interests: Entertainment, Food, Family & Relationships, Fitness, Sports, Technology, and more.

Behaviours: Digital activity, Travel, Media, Purchase behaviour, and more.

With Facebook Advertising, you get to reach out to your target social media users who perfectly fit your requirements, giving you a better chance to make a conversion.

Facebook Ads for Businesses:

However, not all services and goods are the same, and every company has a different ultimate objective in mind. Additionally, Facebook has made the difficult decision to create its advertising platform to support

A simple look at Facebook Advertising can overwhelm business owners who wanted to get a fair idea about the advertising platform. And why not? Facebook offers 6 ad formats that can be deployed to target user base in 14000+ ways based on your requirements that you chose from 15 objectives.

Though it sounds complex, once you get h gist of the platform, it’s a fairly easy task to know how Facebook Advertising platform can help you with your marketing and advertising for your business.

Facebook Advertising: Different Types of Facebook Ads

There are different types of Facebook Ads that undergo varying levels of targeting based on your requirements and everything can seem complex when you see them on the whole.

But know this – Every Facebook ad is characterized by two things: Objective of the Ad & Format of the Ad.

The objective of the Ad is nothing but your business goal you want to accomplish with that particular ad: Brand Awareness, Engagement & Conversion.

The format of the ad is its creative format: Image, Video, Slideshow, etc.

Type of Facebook Ads – Objectives:

As a business owner who wants to try out Facebook Marketing, you must be clear about your objective.

Want to improve your brand recognition, or reach out to as many potential customers, or do you want to convert your potential customers into your customers?

Facebook Advertising can help you accomplish all these tasks with different ad types and formats.

As soon as you enter the platform, you get to select your objective which could be any of the these three based on your requirements:

1. Awareness

2. Consideration

3. Conversion.

Each of these three general categories is again subdivided into 15 micro-categories based on your end goals. So what are these Awareness, Consideration and Conversions ads, and how to use them to accomplish your marketing goals? To be continued in Part 2 here.