WhatsApp marketing is a sort of messenger marketing in which a brand is promoted via WhatsApp. This channel assists brands in reaching a large audience, developing strong customer relationships, and increasing sales.
Using messengers to boost your marketing plan is a fantastic idea. There are four advantages of using WhatsApp to promote your business.
WhatsApp is the most widely used messaging app on the planet. By 2020, its monthly audience will have swelled to 2 billion active users. For organizations looking to interact with audiences in developing countries, this marketing channel is a must-have. In India, for example, there are 340 million monthly WhatsApp users and around 100 million in Brazil. However, in the US market, WhatsApp is a fantastic alternative for promotions, as 68 million Americans use it at least once a month.
More than half of WhatsApp users check the app every day, thus WhatsApp marketing allows you to stay in touch with your customers. Even better, text messages have a 98 percent open rate, so you can be sure they'll see your offers.
Last but not least, your customers adore this mode of contact. They have higher faith in brands that use chat applications — 53% of people said they would buy from a company that can be reached via chat.
There are, however, additional advantages to including WhatsApp in your marketing plan. Continue reading to learn about a few additional advantages of this marketing strategy.
Using messaging applications makes over 55% of people feel more connected to a brand. It turns WhatsApp marketing into a fail-safe method for cultivating long-term, meaningful relationships with customers. Customer retention is 5-25 times cheaper than acquisition, therefore maintaining such a connection helps brands minimize costs.
WhatsApp delivers a broad set of customizing options for businesses right out of the box. You can, for example, send unique welcome messages, special discounts, and birthday greetings. Customers are more likely to engage with a brand if they receive tailored marketing messages. Over 70% of consumers indicate they only engage with individualized marketing messages.
