4 Ways to Boost Your Website Traffic
Website traffic tells you how many users visit your website. Analytics tools will often tell you both the number of page views and the number of unique pageviews.
1. Optimize your website for search
When you’re starting out, focus on finding keywords that represent your niche to base your blog content and store pages. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords.
The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the biggest impact on driving organic traffic to your website.
2. Experiment with content freshness
Content freshness is an SEO hack people do to drive traffic to your website in a big way. Essentially, you’ll need to remove outdated content from your webpage and add new sections to keep your content relevant. It’s basically a quick touch-up on old webpage content.
A simple way to do content freshness for product pages is to have a product review app like Stamped.io’s Product Review Addon. This allows your customers to leave reviews on your product page, which shows Google that there’s regular activity on the page and new content. You can also keep your product pages “fresh” by taking the most common customer feedback and turning into a sentence in your description.
3. Submit your site to search engines
Also helpful for SEO, you can request search engines to crawl and index your site, increasing your odds at appearing on results pages for relevant queries.
For Google: Submit your site via Search Console.
4. Build out your backlinks
Backlinks are another important component to SEO. When an external site links to your site, it’s signaling to Google that your site is trustworthy and relevant to the words in the anchor text (the clickable words).
Beyond SEO, backlinks have the potential to drive traffic to your store in and of themselves. Users on those sites may click through and explore yours — hopefully leading to a purchase.